by Queens, NY – A new restaurant named Whitexicans has opened its doors in the Jackson Heights neighborhood of Queens, New York, stirring significant controversy. While the eatery offers unique dishes such as panko-crusted jalapeños rellenos and aguachile de cachuate, it is the restaurant’s provocative name that has ignited heated discussions online and within the community.
The Name That Sparked Outrage and Conversation
The term “whitexican” is considered a pejorative slang originating around 2008 to describe Mexico’s white population—those of European descent perceived to benefit from a colonial legacy and social privilege over indigenous Mexicans.
As reported by Nexos, a cultural magazine based in Mexico City, the label draws attention to systemic inequalities and the admiration some hold towards the economic power of the United States.
According to various critics, the restaurant’s use of this term is seen as:
- Ignorant and divisive, promoting white supremacism.
- Disrespectful amidst ongoing immigration struggles and community pain.
- A marketing gimmick exploiting sensitive political issues for profit.
“Naming a restaurant called Whitexicans in this political climate is flat-out disrespectful,” stated one Jackson Heights resident, highlighting the area’s rich immigrant heritage and the current harsh reality faced by Latino families due to immigration crackdowns.
Owner’s Perspective: Satire and Inclusion
Mateo Gomez Bermudez, co-owner of Whitexicans and originally from Colombia, explains that the name was chosen as a form of satire and a commentary on stereotypes surrounding Mexican identity. He conveyed to TODAY.com,
“There’s a lot of white people that are Mexicans, so we did it as satire… This is a project that we all made through love, through inclusion, and this is what we’re trying to express to the world, that there’s no difference in races.”
Inside the restaurant, a sign boldly reads: “All Humans Are Legal.” Gomez Bermudez emphasized that the venue aims to be a safe space for everyone, regardless of skin color or race, reaffirming their support for immigrants and affected communities.
Despite some positive public reactions, many critics, particularly on social media platforms such as Facebook, continue to voice their discomfort and disapproval.
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Community Impact and Broader Context
The controversy is further complicated by local realities, including a nearby restaurant, The Queensboro, which shared the story of an employee deported to Mexico. A GoFundMe campaign for the employee’s family has raised over $111,000, underscoring the emotional weight of immigration issues in the neighborhood.
For background and more expert insights, viewers can refer to the original news story published on NBC New York.
What’s Next for Whitexicans?
When asked if the restaurant would consider changing its name, Gomez Bermudez responded firmly, saying,
“As of right now, no, because the name wasn’t picked to offend anyone or with any bad intentions.”
This stance highlights the ongoing debate about cultural expression, satire, and sensitivity within immigrant communities and beyond.
Key Takeaways
- Whitexicans is a new restaurant in Queens, NYC, with a controversial name that divides public opinion.
- The name references a slang term tied to race and class discussions in Mexico and immigrant identity in the U.S.
- Owner Mateo Gomez Bermudez views the name as satire, emphasizing inclusion and shared humanity.
- Community members voice strong opposition, citing disrespect and exploitation of immigrant struggles.
- The debate reflects larger themes of race, identity, immigration, and cultural sensitivity in contemporary America.
Join the Conversation
What do you think about the Whitexicans restaurant’s name and its message? Share your thoughts in the comments below and join the conversation about identity, satire, and respect in our communities.
