Summer is here and Costco knows it! Ice cream is a very consumed dessert when the hot temperatures start and that’s why Costco is selling their most popular ice cream flavors in the United States, Cookie Monster, and also new ones like Strawberry Shortcake flavor.
I’m sure you couldn’t find any of the new ice cream flavors anywhere else because they are specially made by the Nightingale ice cream sandwiches brand.
We know Costco adapts to their costumers and the new times. So, let’s see why they are teaming up with the Nightingale brand and what’s their next flavor about.
You have never tasted something this good!
Nightingale products are in a totally different level to those sold in average supermarkets. That’s why Costco was clever enough to team up with this brand and sell their ice creams in their stores.
Why are they so tasty? Basically, it is because they are made with natural ingredients, for example the cookie covering the ice cream of the ice cream sandwiches are the closest you can get to a homemade cookie.
The brand also takes into account people with allergies and their products don’t contain any genetically modified organism (GMO) nor nuts.
Costco selling strategy
This company has a lot of experience in selling strategies and they are using it for their ice cream products of this Summer. They sare selling them in big packages of 18 chomp-sized ice creams which cuts the price of each individual product.
Families and frequent customers take advantage of this because they are always looking for the most affordable products.
Another strategy is the availability. People know these exclusive Costco products sell out once they get viral and this contributes to their ‘cult-favorite’ status and it creates a sense of urgency to get them before it’s too late.
Cookie Monster flavor hype
This flavor, inspired by the Cookie Monster character from the Sesame Street show, was a huge success last year, these ice creams were sold out in just one week! This product was viral because people posted their wonderful opinions about this flavor on Instagram and TikTok, which made more people go to Costco and buy it.
Cookie Monster flavor product was a fun one, it was very eye-catching since it was a blue ice cream with pieces of cookie.
Strawberry Shortcake, the new flavor
Costco is preparing for Summer and they are selling a new ice cream sandwich flavor, Strawberry Shortcake. It is made of super creamy strawberry ice cream and two soft cookies with brown sugar.
They expect the new flavor to be as viral as the Cookie Monster one because it combines the best of both worlds, traditional dessert in a sandwich shape. Don’t forget about natural ingredients!
About Costco
Costco is a wholesale store company known for their exclusive and good quality products. It is always looking for new ways to improve their services and make customers’ shopping experience more up to date and comfortable.
Today, we are going to talk about Costco’s partnership with the Nightingale Ice Cream brand which has been very successful. Why? Because of the innovative flavors and the high quality ice creams.
Social media
Nowadays, social media has an important role on how viral a product can be. Some supermarkets, retail stores or malls have experienced an increase in demand for specific products because of people posting their opinions about new products on their social media (Instagram, TikTok, Reddit, etc).
As everybody knows, what is posted on social media is spread like wildfire. So, if you own a company and want to improve its earnings, you should invest in social media marketing now.
